Content marketing is a strategy that has been adopted by many types of small businesses, but small business owners often don’t feel they have the time to develop content.
While content marketing takes planning and execution, you can create great pieces of content in less time than you think. A well-planned content marketing strategy can help you increase lead generation and SEO rank while educating your ideal customers about your products or services.
Why is content marketing important for small businesses?
Content marketing for small businesses is a great way to stay top of mind and maintain relevance. It’s also an effective advertising strategy: content trumps traditional forms because it allows customers access while building trust with potential clients, who in turn become loyal followers/buyers over time by trusting your brand voice. Unlike paid ads which may end up looking like spam calls from telemarketers or popups under their desktop pics online (not flattering!)high quality written posts can speak directly back at those wondering questions they have – this builds connections between you as well!
Content marketing is critical for SEO (search engine optimization) and getting your company ranked. Content that’s engaging, unique and shareable will lead you to the first page of Google search results driving more leads into your marketing funnel.
Why should a content marketing strategy be part of your small business digital marketing plans?
You can show your expertise on specific topics
If you create quality content for your audience, you’ll have the chance to show your expertise in areas related to your core business, products, or services.
Content marketing establishes you as the local authority for your services and builds trust among customers. With quality content, your website will become a resource for any local customer looking for a trusted source of knowledge. Besides building trust and encouraging leads to make a purchase, it also feeds positive word-of-mouth among your target audience.
A content marketing strategy should center around your target market and be consistent with the prospective customers you’re trying to reach. Keyword research is an important step in determining what they are searching for, how those queries get expressed – this will help inform the direction of your entire campaign plan.
Surpass your competition by providing value-added content for your leads
For many, content marketing is a way to connect with customers on their level and give them what they need. By transforming your business into an authority in the buyer’s journey you’ll be able not only push products but also provide valuable information that can change lives for good.
Your audience will feel personally invested in your business because of the value they receive from it. Small businesses can often surpass larger competitors by doing this because they build trust with leads via relevant content.
Creating content that provides value for your customer base is the best way to set yourself apart from competitors. Not only will this useful, quality information drive traffic and provide valuable insight into what customers are looking for on search engine results pages; it’ll help you rank higher than other sites in Google’s organic rankings too! Whether through blog posts or social media campaigns – as long as there is consistency among these efforts- consistently visible branding should lead to long term sales success.
Convert traffic into leads
By incorporating search engine optimization into your small business content marketing strategy, you’ll be able to generate leads for your business in a cost-effective manner. With high-value traffic coming to your blog and social media profiles, your funnel will be primed for sales. Follow these marketing funnel steps to optimize your marketing efforts even further:
Have a clear call-to-action (CTA) for your blog posts. For example, if you are an interior painting company and write an article on current paint color trends in the industry; include details about how customers can request free consultations at the bottom of the post to get started! This will help move potential clients into one of your email marketing campaigns so they stay engaged with what’s going on around town – plus gives them some extra incentives to boot!
Email marketing campaigns are part of content marketing strategies but take place outside of the business’s website. This type of digital marketing channel allows you to advertise your company directly to leads that already trust your brand. Because of the trust established through your content marketing efforts, these leads are more likely to buy from you than they would if they had not interacted with your company previously. This is a great long-term strategy for converting visitors into sales.
How do I build a content marketing strategy for my small business?
There are a few steps that every small business should take when creating a content strategy:
1. Define your target audience and buyer personas.
Who is your ideal customer? What are their interests and needs? Develop one persona or defined target market for your products/services.
2. Develop your content strategy.
What topics will you cover as part of your content strategy? What is your voice and tone, i.e., formal, or informal? How often will blog posts be published?
Make sure your content is relevant. Content that isn’t helpful or engaging to potential customers will fall flat, so make sure each piece of content you create is valuable.
3. Implement your strategy.
Develop a schedule for creating or curating content to publish on your blog, social media, etc. Create a content calendar with relevant topics and key dates for publishing content.
4. Measure the success of your content marketing strategy.
Great content marketing is all about creating quality content for your audience so it’s critical you have a way to see who has been engaging with it. Tools like Google Analytics will provide insight into the traffic visiting your site, where it’s coming from, and how sales are affected.
Content marketing is a must-have for any small business looking to grow and maintain its customer base. The key to success with content marketing strategies boils down to these three steps: 1) Define your target audience, 2) Develop your strategy, 3) Implement it. If all this seems daunting, feel free to email us so we can partner up and develop an SEO or Marketing plan tailored specifically for your needs!