When it comes to SEO, the key is getting your business in top position on Google. If you want people searching online for local and buying products through websites like Amazon or Ebay then search engine rankings are crucial- they’re where potential customers will turn first!
However, businesses often don’t know how they can get their business ranked higher across the web or what steps they should take if they are unhappy with their search ranking. Thankfully there are some simple things you can do that will help your business rank well for free outside of local SEO efforts.
Local marketing is not just about getting noticed- though that certainly helps. It also needs to be done correctly so you’ll be visible online, and give your business all of the benefits offered by being local in an increasingly global market. Here are 5 tips to help you rank higher on Google maps:
What is local ranking?
Local results appear across Google, such as Maps when someone searches for a company near their location. For example, if you search “Mexican restaurant” from your mobile device and live within the local area – this will show restaurants that match your query in those places.
The goal for any business is to rank high for local searches so potential customers can find them instead of the competition. There are many factors that go into what business listings are shown in search results, however, local ranking is primarily determined by relevance, distance, and prominence.
A Business Profile that aligns with a searcher’s interests will be more likely to show up in search engine results. Your company won’t appear if it has nothing to do with what people are searching for, so make sure you’re targeting the right audience.
Prominence is a term that refers to how well-known a company is. Large museums, for example, are more well-known in the offline world so they’ll typically rank very high for a variety of keywords.
Google is a powerful search engine that assesses sites in the results based on data about companies, including links and articles published across the internet. Negative feedback as well as ratings can also improve your company’s visibility online so it seems more legitimate through these assessments from people who have been given access to this information before you even do.
The distance factor accounts for how far away each possible search result is from the searched term. If you do not specify a location, Google will estimate it based on what they know about your current location.
Have you done a search for your company and found that it doesn’t appear in relevant searches in your area? To boost your company’s visibility, make sure to claim and optimize your Google My Business profile.
What is Google My Business?
Google My Business (GMB) is a free service that allows you to get your business listed when people search for nearby products or services. This makes it easy for consumers looking in the area of interest like restaurants and stores–to find what they need without sifting through hundreds of pages!
Claiming and optimizing your GMB profile is free and by following these 5 steps you can better your odds of being one of the top companies listed in Google Maps in your area.
Optimizing Your Google My Business Profile
Enter complete data
The most relevant results for each search are displayed in local business results.
Check to make sure you’ve filled out your profile with complete business information, so people know what you do and can find a time that works for them.
It’s important to make sure your business listing is accurate. Include all of the information you can think of, including what category it falls into and any products or services offered by the company. You might be wondering if using keywords in this way will help with rankings – but Google doesn’t allow it so keep things generic!
Verify your location(s)
Once you’ve claimed your local business listing, it’s time to verify each location. Google will ask you to either upload a local file for review or take an image of the local business with your phone to confirm that you are the owner or authorized representative.
For example, a local address is frequently a significant element in search results, so double-check that your company’s location is correctly recorded on Google My Business using Google Maps to improve your position.
Keep your hours accurate
Update your business hours on a regular basis, including when you open and close, as well as any special hours for holidays or events.
Manage and respond to reviews
While location-based search results are largely based on relevance, positive reviews will help improve your ranking in the local area. Responding to each review with a simple “thank you” can also positively impact how Google ranks you for certain keywords and phrases related to what they have reviewed.
Respond to both positive reviews and negative reviews. It demonstrates that you value your customers and their comments, as well as helps to increase your company’s visibility.
Although local search rankings are largely based on relevance and prominence, businesses should also add photos to improve their local ranking in Google Maps.
Make sure to add high-quality photos that show the interior and exterior of your business, as well as your staff.
Once you have implemented these 5 tips, continue to monitor your local rankings on Google Maps to ensure that they are improving over time. This should be done regularly to make sure there are no gaps in terms of local ranking. If any changes do occur, you can easily adjust accordingly before it negatively impacts your local search results position.
Do you need help ranking higher on Google Maps? Our team of digital marketing experts can help with optimizing your GMB account and ensure that your company is visible in local search results.