Who We Are

Our team’s mission is to help contractors and home service providers to scale past the $1m/year revenue mark and beyond.

Founded in 2016 and having over 70+ years of collective digital marketing experience, Polianna has brought together a superhero team of online marketers to change the game for home service providers.


No longer do you have to rely on 3rd party services like Home Advisor, Angie’s List, Yelp, or Google Ads. We want to help you build a Google-friendly website that brings in hundreds of qualified homeowners calling your office every single month. 

We believe that who a company is can be found in the values they live by.

Here are the Polianna Five Core Values:

Results Oriented • Accountability • Proactivity • Integrity • Teamwork


#1 We Are Results Oriented

We believe driving meaningful business results to your business. We don’t care much for vanity metrics like the number of likes on your Facebook page, how many views/impressions your ad got, or how many email opens you received. We’re focused on how we can get you qualified homeowners calling your business.

#2 We Are Accountable

We believe in keeping our promises to you. We stay on the ball when it comes to all our campaigns, and if ever there is a mistake, we will make sure to let you know and ensure to do our best to right any wrongdoings.

#3 We Are Proactive

We believe in taking personal responsibility to identify new opportunities, solve potential issues, and create plans that will help us succeed in your campaign. We aren’t sitting around waiting for things to happen…we’re getting out there to get you ready for the future of our campaign and digital marketing.

#4 We Live With Integrity

We believe in living a value driven life and in acting with excellence in all that we do. We would rather tell you “no” rather than make a promise we can’t keep.

#5 We Believe In Teamwork

When you work with us, you are joining the Polianna family. We believe the magic is working synergistically together towards our agreed upon goals. However, just because we are a family doesn’t mean we won’t be afraid to give or receive tough love 🙂

We are Team Polianna.

How Our Long-Term Partners Get Results

Since 2016, we’ve focused on helping our clients dominate Google search. Click through our videos and explore our series of case studies to see how we’ve impacted our clients.

new testimonials homepage #1

“Not too many companies go from 1 million to 10 million in 3 years. That’s some SERIOUS growth. 10 to 15 million this year, and you guys are a big part of that.”

Dan McCarthy & Jim Workman

Owners of DM Select Services


Page One Rankings
on Google


Phone Calls Generated
in Past 4 Months

Learn how DM Select Services acquired Page One rankings in Google for both Organic Search and Local Maps across its 13 locations.


"One of the reasons we were able to grow and expand was through the power of SEO. Highly recommending John and his crew at Polianna!"

Dr. Robert Woelkers

Co-Owner of Haymarket Physical Therapy


Organic Keywords
Ranked on Google


Gained Massive Organic
Search Visibility

Learn how Haymarket PT ranked #1 in Google Organic and Google Maps in all three locations!

What Our Happy Customers Have Said

"I would say, we've gone from non-existent to where we are today. Seeing big numbers makes us more of a relevant business in our community."

Dr. Sean Eschenbach

Owner of Eschenbach Dental

"The communication between us was excellent! I'm thankful we were able to find Polianna and work with them to redesign our website."

Terrence Dowd Sr.

President of Dowd Heat & Air

"The website layout looks great! As always, you guys have done a great job. We appreciate all the time and hard work that you have put in for us."

Bryan Cooper

President of Charlotte's Web Enrichment Center

Get Our Free ROI Calculator

<span class="br"></span>
Curious about how much business you are missing out on by not ranking #1 on Google for your top keywords?
Our SEO calculator helps contractors calculate the potential business you’re losing out on from Google search. Sign up below and we'll send you our ROI calculator for free!

Stay Ahead Of Your Competition

<span class="br"></span>

Sign up for the Polianna newsletter to stay on top of the ever-changing Google algorithm.

Our 50 HVAC Website Trends is a research we compiled on the most effective web strategies for home service contractors. Sign up below and we'll send you the PDF sheet for free!


How much longer are you willing to wait to find a digital marketing partner to predictably grow your business?