Our Team
Meet the fun professionals of Polianna! The digital marketing experts bound together by strong work ethics and fun personalities.
John Victoria
CEO / Owner
“The only thing we have to do in life is to seek understanding. And seeking understanding begins by asking the right questions.” With his one-hundred percent commitment to his profession and proven skills in digital marketing, John has become one of the most trusted SEO experts by local businesses in Virginia and other nearby states. He is the CEO/ Owner of Polianna SEO who aims to serve the clients with excellence and surefire results. He proudly serves as the Deputy Chairman of Filipino Veterans Recognition and Education Project - Region 2 and the National Federation of Filipino American Associations Region 2. In addition, he is also the Vice President of Filipino Young Professionals of Washington DC and a Member of the Board of Directors for Philippine American Foundations for Charity. LinkedIn Page: https://www.linkedin.com/in/johngvictoria/
Aside from being Polianna’s SEO superhero, John is also an alumnus of United States Naval Academy and is a student of his own life experiences, he is pleased and proud to have gone through the School of Hard Knocks. He is the oldest of two kids and has an awesome little sister! When he is not working for Polianna, he does personal development and weight lifting. He also makes ‘incredibly bad pun jokes’. Uh-oh!
Ricky Repol
Web Developer
“A brilliant solution to the wrong problem can be worse than no solution at all. Solve the correct problem!” With passion to his craft, Ricky never stopped learning new things about web development. He started his career as a developer intern in 2015, and then later worked as a home-based full-time web developer for a US local digital marketing agency, Firestarter Group. He’s currently working as a Full Stack Web Developer for a Philippine company, at the same time a dedicated web developer for Polianna.
The youngest of three children, Ricky grew up to be family-oriented and affectionate to his mother, sisters and nieces. He completed two degrees in Computer Science and Information Technology from one of the prestigious college in the Philippines, De La Salle University. His hobbies include playing the guitar, reading blogs, watching wrestling, and of course eating. His sport is Basketball and he is good at it!
Lorie Mercado - Santelices
Admin Consultant
“Work smarter than harder. Use technology to your advantage.” Lorie is a person who is not afraid of change and use technology to make life easier. She believes that if you don't know how to use a platform, ask Google; then you're on your own. Move forward, explore, learn it, and excel. Take whatever technology has to offer.
Moving to her career, Lorie worked at JGLaw as a legal secretary, assisting lawyers for eight (8) years. She has been designated to different departments from Immigration, Corporate Housekeeping, and Tax-Litigation. She learns to plan, strategize, focus, adapt, and transcend.
When she became a mom and prioritized her growing family and still thought of working without leaving the comfort of her home, She pushed her luck and decided to work as a freelance Executive Assistant (EA) as a kickstart for several months.
Then, she finally decided to take full plunged and work as a full-time Executive Admin Assistant for Firestarter Group (FSG); after several months working as Admin EA. Her hard works as paid off and was promoted to Head Secretay/EA over a year. After proving her capabilities, she then promoted as Chief Head Secretary/EA after another year and a half. As the new Chief head EA/Secretary she is in charge of overseeing/lead/supervise other junior Executive Assistant's (EAs) with their daily reports to leadership team which includes CEO/Senior Advisor/HR Director/Senior Project Manager that include Status Report Updates (SRU) from team members. To date, Lorie is currently exploring Polianna, LLC, and working as an Executive Assistant. She's thrilled to learn and start a new beginning with people who dedicated their lives to perfecting the service to their customers. She's looking forward to seeing Polianna become one of the biggest and best digital marketing in the US and around the globe.
Jiian Francisco
Graphic Designer
"A creative person is one who doesn't give up seeking solutions. Creativity is combining curiosity and experience and synthesizing them to new things." The perfect balance of being logical and creative, Jiian always strives to experiment with possibilities and enjoy bringing original flair to his works, as much as possible. He started working as a Web & Graphic Designer for a local digital marketing company in the Philippines. He also worked as a Graphic Designer & Marketing Assistant in a Real Estate company, and currently dedicated his career to Polianna as Graphic Designer - responsible for creating web design mockups with UI/UX in mind.
Jiian studied AB Multimedia Arts from the Lyceum of the Philippines University. He has a passionate interest in listening to different music and watching different films, especially the art behind it. He currently enjoys reading self-help books as he is a fan of continuous improvement. Aside from that, he also enjoys his solitude with the rain, sweets and hot coffee. He bonds with his family and friends and sing random songs, too, during free time.
Belle Dela Cruz
Senior SEO Manager
“Little ideas are where great ideas come from, speak your mind and Make it happen!” A small girl with a big heart– Belle truly embodies the saying ‘great things come in small packages’. She started working as a Digital Marketing Officer who mainly oversees the department’s social media campaigns. Later on, she became a Project Manager for an SEO company in the Philippines and a freelance SEO writer. She is currently the rockstar Digital Marketing Specialist of Polianna– responsible for SEO writing and implementations.
Belle studied AB in Mass Communication from the Adamson University, Philippines. She loves reading chick literature books specially by best-selling authors Emily Giffin & Sophie Kinsella. Her top two favorite series are Netflix’ 13 Reasons Why and Santa Clarita Diet. Aside from hiking, she also does cycling. She really likes matcha flavored ice cream and basically any Korean ice cream there is.
Louie John Baldivia
SEO Specialist
“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skillful execution.” A dedicated person that he is, Louie ensures he balances his career and personal life. He first worked as a home-based Online Virtual Assistant from 2010 until 2016. With the experience that he gained from online marketing, he soon became a Social Media Manager/ Web Developer/ SEO Manager/ Article Writer until 2018. He is currently the rockstar SEO Specialist and the latest addition to the Polianna team.
Louie studied BS Information Technology who loves traveling, food, and cars (especially vans). During his free time, he cleans and checks his own van which he named Jacob. With Louie’s fun personality, he tends to always connect a conversation to a related love quote. He may sound cheesy at times but he is indeed Polianna’s romantic SEO Expert!
Eden Ruth Lamina
SEO Specialist
“To succeed, you need to find something to hold on to, something to motivate you, something to inspire you.” Eden started as a content moderator for a social media platform and was given a chance to experience SEO and PPC. Through this, she came to learn that her passion is in Digital Marketing. She has worked with different Digital Marketing Agencies in the Philippines, US, and Dubai. She can handle different industries and loves to collaborate and discuss different strategies with our SEO Team.
Eden studied BSBA majoring in eBusiness from ABE International College. She is the youngest out of three children and grew up around different cultures. She loves watching movies more than TV series. She also loves road trips and long drives. She's quite adventurous and would like to try sky diving in the future.
Bryan Ceguerra
SEO Specialist
"Quocunque Jeceris Stabit (whichever way you throw, it will stand)" Bryan has worked in the Digital Marketing industry for 10 years and was able to handle big clients. He specializes in Technical and On Page SEO. He also never fails to check Google algorithm updates on a daily basis.
During weekends, He loves to play around with his 2 kids.
Our Services
In 2020 the best way to reach your customers is through the internet. Long gone are the days when customers would call your business because they found you in the Yellow Pages. So in order for you to get found by your ideal customers, you need to connect with them where they are. We’ve built a specialized set of skills to help you do just that so you don’t have to worry about a thing.
Building Local Business Websites
Does your website look like it’s in a serious need for an update? Building a new website from scratch or updating a current one shouldn’t be a headache. Your website is your storefront on the internet and is your most valuable asset to generating business. If you have sample websites you like or a vision of what you’d like to build, we can help!
Advanced Website Development
Are you looking for some serious web capabilities like e-commerce, login pages, multiple landing page, etc.? We can also help! Our team has hundreds of hours under their belt building, implementing, and testing more complex websites. Let us know what you’re looking to do and we’ll see if we can help you build it!
Search Engine Optimization
We help local businesses get easily found on websites like Google, Bing, and Yahoo. We make sure that people who are local to your city find you when they are searching for your services
Our Values
We proudly stand by our core values to serve our audience and clients with our utmost commitment, credibility and efficiency in our services.
We are a full-scale digital marketing agency providing a complete suite of online marketing services for local businesses. We are on the forefront of digital advertising as an industry offering services in voice search, virtual and augmented reality, advanced retargeting, and building on-the-fly advertising campaigns utilizing artificial intelligence. All of our marketing solutions are data driven, split-tested, and utilize a wealth of principles from psychology and anthropology. Our primary focus with each of our customers is delivering nowhere less than a 5x ROI on their advertising spend. Our company is guided by our ethics of honesty, integrity, and delivering genuine value. We are a company that prides itself on experimentation and always pushing the envelope with what works and what is possible.
We partner together with local businesses and e-commerce stores to build successful online brands. We leverage specialized knowledge in digital services and marketing to help companies genuinely connect to new clients at scale to help fill a need, service, or desire. Our company is driven by a “brand first” strategy where we help companies build a trusted digital brand through a consistent online footprint that truly reflects a company’s values. Our primary form of helping to build new client relationships at scale is through search engines such as Google, Bing, and Yahoo in their organic search results. Secondarily, we utilize targeted paid advertising solutions. For the comprehensive success of our clients online, we also provide consulting related to UX/UI, web design, copywriting, conversion optimization, and public relations.
“We are the authority at what it is that we do! But, we aren’t excessively formal”. This is the main message that we want to convey to potential clients and our audience. We are mostly informal and can be a bit irreverent at time. We believe in doing great work for our clients and value deeply our working relationship with them. We want to impart that we are not a “faceless” company, instead we are a team of friendly and reachable professionals. We win because we focus more on building rapport to our clients versus it being a transactional relationship. We want to convey that we are original knowledge authorities in our field as well. Moreover, we want to showcase the people behind all the great efforts from the company, as well as each of their stories. It is important that we are able to flush out the stories of our people so that the message isn’t that we are some “faceless” company, but we also have people who others can relate to. As such, we’d like for you to see what each person is doing outside of work and within the company.
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Organizations We Support
