Case Study: DM Select Services based in Lorton, Virginia

DM Select Services was looking to grow their business when they found Polianna. They were unhappy with their current SEO provider and wanted a new way to reach more people. 

We first connected with DM Select Services from a referral from a web designer. We discussed their current situation, and went over a strategy of how they could take advantage of Google to bring in new leads which included updating their website, creating new content, and bringing in more backlinks to their website. 

When we signed the proposal, we got to work on optimizing their website. We went on to optimize their website by fixing broken links, building backlinks, and optimizing content so that it would rank higher in Google searches.  

Over the course of the next few years, we 

  • Developed brand new landing pages for each city they wanted to target
  • Built backlinks monthly to their website and city pages 
  • Reoptimize website code for new algorithm changes on Google
  • Posted targeted blog articles to build their authority online
  • Optimized Google Map listings for each city they are targeting
  • Continuous research and optimization for location expansion and targeting

Here’s where DM Select Services is now…

  • Total of 210 keywords ranking on Page 1
    • For Locations: (12 locations) Fairfax Station, Winchester, Lorton, Great Falls, Burke, Leesburg, McLean, Alexandria, Ashburn, Manassas, Fredericksburg, Arlington
    • For Key Terms: ‘hvac’ ‘air conditioning’ ‘cooling’ ‘heating’ ‘plumbing’, more
    • For Search Types: both Organic Search and Google Maps


  • Ranking for total of 2,153 organic keywords


  • Increase in organic traffic: 252.36% (5,835 vs 1,656)
    • NOW: Average of 973 organic users per month
    • THEN: Average of 276 organic users per month


  • Increase in number of phone calls: more than 6x increase (6,413 vs 1,022)
    • NOW: Average of 1,069 phone calls per month from the website
    • THEN: Average of 170 phone calls per month from the website


And with revenue, DM Select Service’s annual revenue grew from $1M in 2017 to $15M in 2020. We continue to work with DM Select, and 2021 looks to be their best year yet.

If you’re interested in being a successful case study like DM Select Services, we’re happy to help you grow your business through the power of SEO.


How Our Long-Term Partners Get Results

Since 2016, we’ve focused on helping our partners dominate Google search. Click through our videos and explore our series of case studies to see how we’ve impacted our partners.

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“Not too many companies go from 1 million to 10 million in 3 years. That’s some SERIOUS growth. 10 to 15 million this year, and you guys are a big part of that.”

Dan McCarthy & Jim Workman

Owners of DM Select Services


Page One Rankings
on Google


Phone Calls Generated
in Past 4 Months

Learn how DM Select Services acquired Page One rankings in Google for both Organic Search and Local Maps across its 13 locations.


"One of the reasons we were able to grow and expand was through the power of SEO. Highly recommending John and his crew at Polianna!"

Dr. Robert Woelkers

Co-Owner of Haymarket Physical Therapy


Organic Keywords
Ranked on Google


Gained Massive Organic
Search Visibility

Learn how Haymarket PT ranked #1 in Google Organic and Google Maps in all three locations!

What Our Happy Customers Have Said

"I would say, we've gone from non-existent to where we are today. Seeing big numbers makes us more of a relevant business in our community."

Dr. Sean Eschenbach

Owner of Eschenbach Dental

"The communication between us was excellent! I'm thankful we were able to find Polianna and work with them to redesign our website."

Terrence Dowd Sr.

President of Dowd Heat & Air

"The website layout looks great! As always, you guys have done a great job. We appreciate all the time and hard work that you have put in for us."

Bryan Cooper

President of Charlotte's Web Enrichment Center

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