Case Study: Equity Plumbing & Drain Case Study

Established in 1984, Equity Plumbing & Drain has grown to become the largest mechanical contractor serving Northern BC and beyond with their core business being plumbing and HVAC work but they also specialize on fire protection systems design installation as well electrical needs for your home or business alike.

The company was looking for ways to increase their online reach to get more customers and build a high quality website that would help them convert more customers. 

On our initial call together, we identified their goals, and built a custom plan for Equity Plumbing & Drain to grow their business online. 

Over the course of the next few months, we 

  • Developed brand new landing pages for each city and services they want to target.
  • On-page Optimizations for the new and existing pages to adapt to Google’s continuous algorithm updates.
  • Optimized their Google My Business listing for better map search result as well as regular creation of posts for additional engagements.
  • Wrote blogs to help build the site’s authority, improve organic presence online.
  • Built high quality and relevant backlinks.

In comparison to where they started, they have accomplished;

  • Total of 28 keywords ranking on Page 1 
    • For Locations:
      • North Tustin CA
      • Tustin CA
      • Newport Beach CA
      • Irvine CA
      • Laguna Niguel CA
      • Lake Forest CA
  • For key terms: plumbing, plumber, water heater installation, water heater replacement, drain cleaning


  • For the keyword ‘plumbing company’ (North Tustin, CA).


  • For the keyword ‘north tustin plumbing’.


  • For the keyword ‘plumbing company’ (Newport Beach CA).
  • Ranking for total of 110 organic keywords
  • Increase in Organic Traffic: 1,496.00% (399 vs. 25)
    • Now: Average of 100 organic users per month
    • Then: Average of 6 organic users per month


Phone Calls

    • Increase in number of phone calls: 100% increase (80 calls vs. 0)
    • First time callers: 69


GMB Insights

  • 67% increase in website clicks from maps
  • 200% increase in direction clicks from maps.


We help local businesses grow through the power of SEO. Book a free strategy session now if you’re interested in being a successful case study like Equity Plumbing & Drain, we’re here for all your business needs! 

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What Our Happy Customers Have Said

"I would say, we've gone from non-existent to where we are today. Seeing big numbers makes us more of a relevant business in our community."

Dr. Sean Eschenbach

Owner of Eschenbach Dental

"The communication between us was excellent! I'm thankful we were able to find Polianna and work with them to redesign our website."

Terrence Dowd Sr.

President of Dowd Heat & Air

"The website layout looks great! As always, you guys have done a great job. We appreciate all the time and hard work that you have put in for us."

Bryan Cooper

President of Charlotte's Web Enrichment Center

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