If your HVAC company is struggling to reach customers, it might not be because of your prices or expertise; it might just be that your client base doesn’t know that your company exists. Even in small markets, HVAC repair and maintenance is a competitive field. Even the best businesses need help standing out.
One of the easiest and most effective ways to set yourself apart is Search Engine Optimization (SEO). SEO is a tactic for increasing your internet presence and ranking your website higher in search engine results.
A trusted SEO agency like Polianna can help you create a perfectly optimized page and get your business in the eyes of thousands of clients. However, you do not need to be an SEO expert to improve your web presence dramatically. With a few simple steps, you can be on your way to creating a visible website that attracts more clients.
Remember to Keep It Local
Your client base doesn’t care where they can find the best HVAC services in a town they don’t live. Instead, they want to know who the best HVAC company in their area is and will narrow their searches to reflect that, often by looking up “HVAC repair near me” or “HVAC repair in ‘x city.’”.
Using local SEO techniques rather than national ones ensures that your website reaches potential clients rather than those outside your service area. Mentioning the cities and smaller surrounding areas your business serves catches the attention of search engines when people nearby look for HVAC companies. Still, there are even stronger techniques than that.
- Display your company’s full name, address, and phone number on all your pages. Popular search engines like Google display pages with accurate contact information higher in the search results.
- Encourage clients to leave positive reviews. Companies with verifiable customer endorsements will place higher in local search results than those with poor reviews.
- Create a Google My Business page for your company and all its locations. The search engine will favor you if you create a presence on its services.
Optimize Your Website for Mobile Users
A homeowner is likely to reach for the first thing that will help them when their HVAC system breaks: their mobile phone and the website of a local HVAC repair company. But potential clients will skip past your website if they can’t easily navigate it on their phone, even if your team offers the best and most affordable service in town.
Mobile web page optimization will ensure that your client base sees your company for what it truly is, rather than brushing your services aside because your website gave them a headache.
With a few easy tricks, you can strengthen your mobile users’ experience and get them to call your business before others.
- Standard 5-8 sentence paragraphs will look like a wall of text on a small mobile screen. Keeping your text no longer than three sentences per paragraph will hold your customers’ attention.
- Make sure that all your links and forms are easy to access with a finger tap.
- Using HTML pages rather than PDFs will make your website easier to read on mobile phones.
Come Up With an SEO Language Gameplan
Becoming an SEO specialist takes more than building a locally optimized website that’s visually pleasing on mobile devices. To create a page that hooks users and ranks well with search engines, you need to be deliberate about the words you use and how often you use them.
Keyword Research
SEO keywords are the words or phrases users commonly look up on search engines. And if your pages contain these keywords, or ones close to them, the search engines are likely to promote them.
For example, people in need of HVAC services might look up “HVAC maintenance near me” if they’re searching for a relevant company. Your page is more likely to rank higher in the search results if it contains that exact phrase since the engines want to give users accurate results.
Researching the keywords people use when they need HVAC services and utilizing them frequently will boost your company’s online visibility.
Snappy Page Titles
Your page titles need to establish your brand, the services you provide, and the areas you work in without being unclear or overly long.
One of the best ways to achieve those lofty goals is with keywords. Leaning on location-based common search phrases and combining those with a company motto or unique selling point lets people know that you are reliable and working in their area.
Emphasize Meta Descriptions
If your keyword research does its job and boosts your page’s visibility and the page title does its job and catches the client’s attention, the next thing they will look at is the meta description.
Meta descriptions are the explanatory blurbs that appear beneath the title of search results. They should be accurate, answer your clients’ big questions, and contain vital keywords.
Create a Content Schedule
Search engines won’t recommend pages from businesses they believe no longer operate. So even if you’ve built a website with all the technical SEO elements in place, it won’t show up on search engines if you don’t update it regularly.
The most effective way to keep your website fresh is with regular blog posts uploaded on a consistent schedule. Not only will weekly blogs inform your clients of new or relevant services, but they will also satisfy search engines enough to continue recommending your web pages.
Local SEO Services From Polianna
When you want to ditch the technical aspects of running your company and get back to providing the services you’re passionate about, you can leave the optimization to an SEO expert like Polianna.
Polianna offers local SEO services that help HVAC companies reach the eyes of their target demographic. Our team will handle every aspect of your company’s SEO, from analytics to technical optimization.
Book a free strategy session with Polianna today at (703) 475-6907.
