HVAC FINANCIAL FREEDOM PODCAST

How to Use the Infinite Banking Concept (IBC) to Build Wealth for HVAC Owners

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Are you interested in creating passive income, building wealth, and reaching financial freedom without involving Wall Street?

In this episode of the HVAC Financial Freedom podcast, Anthony Faso and Cameron Christiansen (founders of Infinite Wealth Consultants and hosts of the Infinite Wealth Podcast) taught us how to achieve your money goals through the concept of Infinite Banking.

Tune in as we discuss the basics of Infinite Banking, why you should never pay cash for real estate, how to use IBC in real estate to increase cash flow and pay less in taxes, and a lot more, and you’ll learn…

0:19 Introducing Anthony Faso and Cameron Christensen

1:15 Anthony & Cameron’s Diverse Backgrounds And How They Got Into Infinite Wealth

11:47 Why Embracing Passive Income and Building Generational Wealth Are Important to Achieve Financial Freedom

15:57 Reasons Why Typical Financial Advice is Flat-Out Wrong For Most Investors

22:07 Infinite Banking Concept Explained – Becoming Your Own Banker

28:36 The Power of IBC: Why Borrowing from a Whole Life Insurance Policy is More Financially Efficient Than Paying Cash

36:40 Gaining Financial Freedom Through Infinite Banking Strategies – Client Success Stories

41:45 Is Infinite Banking Right for You?: Key Considerations When Starting an Insurance Policy

47:07 Advice For People Unsure About Infinite Banking Concept

56:11 How Did Anthony & Cameron Master Money Mindset & Overcome Money Blocks

1:00:50 About the Infinite Wealth Course (Where to Get Your Free Access)

01:03:45 Wrapping Up

 

Don’t miss out on these wealth-building tips!

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👉 Full episode can be found here: https://polianna.net/how-to-use-the-infinite-banking-concept-to-build-wealth-for-hvac-owners/

👉 Join our FB Group: https://www.facebook.com/groups/hvacfinancialfreedom/

📢 Connect with Anthony & Cameron!

🎙️ Learn more at the Infinite Wealth Podcast at https://infinitewealthconsultants.com/podcast/

🎁 To get your FREE ACCESS to their online course, make sure to head here: https://infinitewealthconsultants.com/polianna/

#businessowner #entrepreneurlife #home #homerepair #heatwaves #ac #homeservices #homeservicesbusiness #hvac #financialfreedom #hvacpodcast #ibc #infinitebanking #infinitebankingconcept #passiveincome #buildwealth

Sponsored by: Polianna.net

Audio Transcript
Welcome to the H Vac Financial freedom podcast, a show where we talk about business ownership and financial freedom by sharing stories and advice of experts who can help you get there Now your host john victoria. Hello and welcome to the fact Financial freedom podcast. I'm here as your host, john victoria and today we are talking some infinite banking strategies. And so my guests for today are Anthony faso and Cameron, Christensen, founders of infinite wealth consultants and hosts of the infinite wealth podcast, Anthony and Cameron are passionate about empowering families and business owners create passive income and build wealth without the risks of Wall Street. And one thing I will share as well is that I have been working very closely with both of them over the past year and they're just incredible guys and I'm really excited to bring to you the concept of ibc if you've never heard of it and also dispel some of the myths with. So welcome to the show, both of you. We are glad to be here. Yeah. And I think this is a first as well. The first time I've had three guests on at the same time. So we are breaking some ground awesome. So I guess just to kick things off, you know, I'd love for everyone to get to know your backgrounds and what you guys are doing before you got into Infinite well. Um, and and the business are currently in because I know both of you have very diverse backgrounds and different and so could you just talk very briefly on like how you guys came together and what you're doing before this? Yeah, I'll share a little bit about my background first is that you know, I don't know how far back you want me to go but I moved to Las Vegas 20 something years ago and originally it was for school and actually created a business on the side while I was going to UNLV and that business started doing pretty well and so I transitioned over to that full time and so that is really what led me town, that kind of entrepreneurial business owner role is that I started that and then I started making money to be honest and I'm like you know I wanna go back to school and be making less. So that's really how I got started and then it was just the typical stuff that business owners experience and you know, typical stuff such as frustration with, you know I'm making some money, why am I paying so much in taxes? I've got some cash that's starting to pile up, what do I do with it? And then here in Las Vegas, the type of business that I had, it was very volatile the income was and so man there's many months where I had really good months and there's there's some months where I made literally zero and so that was a huge frustration point for me and then also just as a business owner, I was frustrated overwhelmed because there was so much financial advice out there that I had no idea which way to go or how to get through it and figure out what was good or what was best for me. And so I was an entrepreneur looking for solutions and I came across the infinite banking strategy and you know what, it absolutely made sense to me. First time I heard it, it clicked with me, it addressed you know a large majority if not all of the major issues that I had and so I started implementing it right away and that is exactly how I got into this business. Is I implemented it for myself and then I just started sharing the solutions that I found with other people. Okay I'm born and raised in Las Vegas uh joined the army right out of high school, got a degree in accounting and really back in the eighties I I watched the movie Wall Street and you know I kind of uh we didn't have a lot of money growing up, so money was always interested to me and so I always was interested in money and I always, I wanted to be a stockbroker for the longest time and I I don't, I really don't know why I ended up getting a degree in accounting, but I got a degree in accounting, worked for Pricewaterhousecoopers. Um then I eventually started my own my own firm mainly because I wanted that time Freedom because I had young kids right uh and one of the problems I had when I had my own business is when I started that to be honest, I incurred some debt to get started, right. And then when I started making money, I'm like, okay, I know I need to save for retirement, You know, but I don't want to lock up my money until I'm in my 60's and I'm a little hesitant to pay off the debt because I may need that money in my business. So to be honest, what I did was I did nothing right. I didn't pay off the debt I didn't save. But then somehow that, that money just kind of trickled away somewhere, you know? Um, yeah, I walked away and then I was working closely with my typical financial planner. I mean, so you wanted me to an ira, we did the low cost index funds and I was actually about to get license and we were gonna like actively work together. But in 2008 happened and I, I saw the devastation that that had on my clients and I told my financial planner, I'm like, I can't do this. I can't tell a client. Hey, you did everything right. But to no fault of your own your 401k. Is now a 201 K. And so that that right there opened up my eyes to some new ideas And I realized that there was, there was a financial crash or they say correction about every 10 years, you know, Cameron, I even went back to the 1900s, there was a recession every single every decade except for that last for except for this last decade. But I knew if I didn't do anything different, why would I expect a different result? And I realized some of my clients were actually doing very well during this time. So I reached out to them, how are you prepared for this? You know, why what are you doing differently? What are you reading? Where are you putting your money? And that's where I got exposed to the to the book, uh becoming your own banker and also um rich dad, poor dad, which I think most people write with robert Kiyosaki. And so I started doing that for myself, kind of getting my money out of Wall Street, kind of focused not on building up my net worth but creating financial freedom. You know, according to what robert Kiyosaki teaches where your passive income is more than your monthly expenses. So I started doing this myself and then some of my clients were like, hey I don't really trust Wall Street, I'm looking for something different, I'm a business owner, I wanna invest in my business, not necessarily Wall Street. So I'm like, hey this is what I'm doing and we venture was able to turn that into a business, but then I had a growing C. P. A firm and kind of teaching ibc. Oh yeah. And I also had a family like somewhere way over here, right? Uh And so I I wanted whatever I decided to do, I wanted to be one of the best and I figured you can't be the best in two fields. So for me the choice was very, very easy. I sold my C. P. A. Firm and started doing infinite banking uh full time and then Camera and I had worked at at another firm together and then I left that and started my own uh for a while and I realized, I mean there's some great opportunity having your own firm, right? But there's also a lot of burden, like all of that weight is on my shoulders and no one of my mentors that said, if you want to go fast, go by yourself, but if you want to go far, bring somebody with you. And so Cameron and I were friends from the beginning and we had very same same values and the same goals. So we ended up joining forces which has been great for one. I don't have as much weight on my shoulders, but it's always great to have some other ideas. And um also I can get some great advice on hair care from from Cameron. Um now now that's kind of an inside joke, we do have our own podcast, but I often joke maybe out of spite because Cameron's hair is so good that I always joke that he loves paul Mitchell, but but like here's an example of doing it together, we can have fun. Well I don't know if cameras have fun right now, but but I'm having a blast making fun of him. So that's the first time I've heard of that I'm Anthony's atlas, I came along and lifted up his world just saved him from the burden of life. I never said atlas, but so now kind of what we now, we focus our business strictly on teaching the infinite banking concept, helping people start it and more importantly help people execute it right? And again, our goal is to help people achieve that financial freedom where their passive income is more than their monthly expenses. I just wanted to point out like it's, I think it's such a beautiful partnership, both of you have built because I could see that there's common threads in terms of the values that you both have. And so a few things I noticed was it's the time freedom. It's, you know, living life on your own terms. It's the fact that since the beginning, like it was so easy to get along together and a lot of the mindset around personal growth development freedom. I think you both share and I think that's you, you guys have done what a lot of people have not been able to do, right, build a strong partnership based on a lot of those core values and I think it's amazing, thanks john and uh I was only going to add that uh the way that we teach iBC is just purely education based, right is there's a lot of misconceptions around iBc out there and um a lot of people are just getting introduced to this idea now and so man, we're pretty easy, we're laid back, we're just gonna educate you on the pros and the cons of ibc of it and I think one other key thing that you guys mentioned in your intro Xyz is really part of it was you did self implementation, so you tried on yourself first, right? I think that's a beautiful thing. And the second thing was you look to see who are the successful people already in your life and some of those people are clients, instead of trying to reinvent the wheel, why not be in those same circles, why not get those same inputs? Why not read the same books? And it sounds like that's been such a transformative effect in terms of your life trajectory and everything you're doing now, which has led to today. And so I think that's really incredible all of that. Yeah, yeah, absolutely. That that mentorship piece right, is uh man, if you want to be successful, somebody's out there doing it better than you and you got to go find who they are and ask them how they're doing it and so um it's you got to have a mentor if you want to be successful with that mentality is why Cameron looked out for me because you're looking for a mentor and here we are today, I'm so lucky, I thought you'd whip. Yeah, awesome guys, so you guys already mentioned it but yeah, I just wanna get it on record again, like so how are you guys defining financial freedom? You mentioned Kiyosaki, but no just what what is your, I guess both of you like is it the same definition for both of you or is it the same as Kiyosaki is like what is that definition for financial freedom? I mean to me again were disciples of robert Kiyosaki right is creating that passive income now and not waiting and hoping for it to be in the future. So we actually have these shirts and surprising none of us Cameron wanted to wear that pink shirt today but we are kind of, one of our sayings is we have uh passive income or your pie is greater than me or your monthly expenses and that's kind of that is how we define it, we want to create that passive income now and I think a lot of people hopefully realize that during this recession maybe their business took a dip or they got laid off or I mean there was some tough times but to have that income coming in where you weren't actively pursuing, I think it made an example of how important having that passive income is Financial freedom right to add on to what Anthony's is we got different perspectives is where I'm at in my life is man, I want a pretty good lifestyle to be honest, as far as a balance between work and then also family as my kids are young, my kids are 12, 10 and eight and they are a priority. I just see this whole thing going faster and faster and realizing they've got less and less time with them. And so um because I think one of the reasons our business is successful is and and I have very similar approaches when it comes to family. And so um a big priority of financial freedom for me is being able to kind of step away and be able to spend time with them on the weekends and the evenings and um you know, that's part of it, so you gotta have the foundation of that income in place to be able to step away. So uh then if you look even farther and it's that generational piece is, you know, it's cool if you built a nice lifestyle for yourself, but really, you know, our objective and most of our clients objectives is not only provide for themselves but make it better and easier for their kids along the way. And so how do you do that? You don't just hand people money, you got to have a conversation, you gotta teach them how money works. And so that's that generational piece, not so much money, but uh, Anthony likes to say since I love that and I forget who said it. But uh, yeah, that, that generational wealth and passing on those same financial frameworks, mental frameworks of how people spend, how people invest. Like that's, that's the tricky part, right? You can create all the wealth in your lifetime, but believe it to the second generation or third generation to potentially, um, you know, potential lose it all. So it's like not just passing down the wealth, like you said, it's like passing down that information and those beliefs, right? The sense. And so to the next generation, which we're talking about like where we talked about wealth, it's not just dollars, it's more more importantly sense as in common sense. And particularly with a lot of our clients, they're gonna end up leaving a much larger financial legacy than they thought, which if we don't teach that next generation the tools and the financial sense to handle that money, we could be doing more harm than good. A lot of those statistics that you hear about, you know, the family wealth diminishing from generation to generation because you've got a business owner, typically a producer that knew how business worked, right, knew how to create wealth, but then they failed to teach it to the next generation and they just got accustomed to having stuff handed to them and that is not a recipe for success at all. So, and that's, that's the magic formula, it's, it's like, how do you pass that on? Um, I love that. And so I guess that transitioning now. So we talked about financial freedom. Now, I want to talk about, you know, infinite, infinite banking concept and becoming your own banker. And before we explain it, uh I was wondering if you could maybe talk about, what are some of the issues that uh you guys faced or that you see that it solves, right? So in the beginning, like you mentioned that there were some issues like what are some of those pain points that someone might be experiencing by investing in some of the traditional vehicles that you know is normally out there. Okay, you tee that one up john okay. So for a lot of it, to me, the, the biggest opportunity, the biggest advantage of incorporating this is the access to your money. You know, like I had mentioned in oh eight people's for most of times, people's wealth was stored in their 41 K or Ira and the equity in their home. Both of those took a huge hit and the problem was they needed money because maybe they lost a job or they needed to be able to pay their bills, but their money is tied up in an account that if you pull it out, it's taxed and you pay a penalty and to make it worse, they're taking it out at the worst time they're taking it out after the loss. And to add more salt to the injury. Once you get back on your feet, you can't easily put it back, right? So to me that access to liquidity, particularly if we're trying to create that passive income, we can't do that and an account that we can't touch until we're in our sixties, we need that money outside. If we want that passive income to pay our bills, we need it outside of a uh of an ira or or or 401k. And I think a lot of people, I mean a lot of our clients are business owners and investors and like a business owner, their best use of their money odds. Well it should be investing it back into their business, not into a mutual fund. So this gives them that liquidity to be able to invest in what they know and create passive income. Absolutely. Other feature there is control. And the way that I was thinking about controls. The way that Anthony kind of ended it right there is when you hand your money over to somebody right? Typically in traditional accounts is you have no control over the outcome of what's gonna happen there. It's really just based on pure speculation, you're hoping that that account is gonna go up the the real way to create wealth is quote unquote through investing and investing, there's a level of due diligence that goes into that. So before you put your money into something, you need to know that there's a very high likelihood and like Anthony said is the best place that you can do is invest in what you know in the business of the industry that you're in. That's where you're going to see the most opportunities. I mean, we work, I think this idea clicks so well with real, with real estate investors or realtors is because they're looking at real estate all day long and they look at it and they go, damn man, you know what that property there is value, 20% under market value. I'll buy that and just flip it real quick. Same thing with business owners. If you've been in that business for a while, you're gonna start to see opportunities that others don't. Right? So maybe it's an ancillary business that's complimentary to your main one, right? Or maybe it's hiring somebody else to go drive another truck for you add to your fleet, something like that. And for example, we had a client who, uh, they had a pizza franchise. And when, oh, it happened like a lot of leases, commercial leases, a lot of companies were going out of business. So they were, since they had control of their money, they were able to buy equipment for 10 cents on the dollar and they were also able to expand their business when other people were, uh, were closing up shop and I think we're going to see a lot of opportunities here in the next two years that we, we feel that people have a tendency to overreact when it's good news, people start buying that asset up and then on where it's too high. And then when there's bad news, they panic and they sell it when it's too low. So we're gonna see a lot of panic here. We're starting to now, which means if you can, you have access to that liquidity, there's gonna be some, some great opportunities. And one thing I like to say, the bigger the opportunity, the smaller the window to take advantage of it. So we need to be able to have access to capital and when, when things are not going well, like, you know, eight, the credit markets tightened up. It was hard to get alone. So which means if you have access to liquidity, that dollar is going to be able to buy more because other people don't have access to it. It's beautiful. And that actually, that's one of the main reasons why I also want to open up a policy because of that liquidity factor. And um, the idea of becoming your own banker where you are. Yeah, you don't have to necessarily go through this institution with all these approvals, but you have something you've been building that you can tap into for, for times of opportunity. Um, yeah, I, I had spoken with someone a few weeks back, it was actually about the 2008 crash and he was speaking on his mom and Um, she, she, because she was in a tough spot, she ended up selling a lot of her investments during that time and it was, it was like a 15 minute call happened. She and she lost so much money, but she just, it just, it just happened so quickly. It's because it was a liquid, a lot of her, a lot of her investments. So what this is doing is helping to sidestep a lot of that and I think that's amazing. Um, awesome. So that's the setup in terms of that and um, in terms of, I guess like how, how does it really work? So you know, there's like iBc thing becoming your own banker, you mentioned the book, you know, nelson like what, what exactly is happening, like what are, how does someone even get started with this sort of thing? It, it can be very overwhelming for someone that's just getting started with it. Yeah. And it, and it can be, but it doesn't have to be right and kind of, I know a lot of your listeners are, are business owners and we call this the cash cycle of business owners right? They need to store their money somewhere, right? So they're typically gonna store it and somewhere where it's safe and liquid. So it's typically going to be a bank, they store the money in there and then they're gonna have some expenses in there. They're also going to do some like investments, meaning maybe they're buying equipment or maybe they need to expand but they need to reinvest the money into their business and then the profits of the business, where does that go? It goes back into it, goes back into the bank account and then then they take those dollars and reinvest back into their business and they're they're just cycling the money over and over. Now the debt, the downside of that is every time we drain our account we're breaking the compound interest curve right? Because meaning we stop earning interest on those dollars now. At what point do you want your money to stop compounding? What would you say? Okay, good answer, good answer. Right, okay. But the system most people are using, we're breaking it every time and all we're gonna do in the simplest terms is just some of that money. Instead of saving it at a bank that's safe and liquid, we can store it in high cash value, whole life policy that is not only safe and liquid, it's also gonna earn at a much higher rate of return that's going to be tax free. And typically um depending on what state that money could be, could be, could be asset protected. And so that and the simplest terms that's all we are really doing the the downside, That Anthony highlighted is uh I don't know if you put enough emphasis on that downside and the reason I am saying this is because what people are doing is the same thing that I was doing right is they put money into a checking or savings account and then what they do is they take cash out of that account and they liquidate it, right? And that account goes down to zero john I think that is the single greatest mistake that people are making in personal finance. Right? And I wasn't aware of this. I was doing this for a really long time and it wasn't until I came across infinite banking did my own research and I realized this is that you don't have to do that right. The most efficient thing that you can do with cash or money is you can actually put it up as collateral and you can choose a whole bunch of different accounts. But the best one to do it out of is gonna be a life insurance policy is designed for cash. And then what you do here's the kind of the trick here is you're going to use the loan provisions on that policy. The reason you're going to lose the loan provisions on that policy is because you want to keep your cash sitting in there earning growing and compounding and then what you're gonna do is you're gonna borrow against it and you're gonna go borrow against it for all the business expenses payroll, all that stuff that you typically are going to use it for. And then what we're gonna do is we're gonna work in some of those investments as well right back into the business, bigger fleet, bigger employee, more employees, whatever it's gonna be. But if we can just get on that cycle and stay on that man, we can accomplish a whole lot of somebody's financial goals in a very short period of time. God. And so just echo back. So it's you have this whole life policy, not a term, a whole life policy, there's some cash value to it and uh through the way that this designed you are able to access the cash by taking a loan on that cash value so it continues to grow, you still have access to it. Um and then you can then use that money for some of the things you might need to, to grow the business, whether that could be acquiring another business and investing another truck maybe making a key higher. But it's it's through the vehicle of a whole life insurance policy with the cash value component to it. Absolutely, yeah. And you know what there's a lot of misconceptions about life insurance, particularly whole life and and I know like when I had my CP for might have these life insurance guys come in to try to sell me life insurance and I'm like, man I'm not gonna have any cash value till five or six years. I don't I'm not worried about the death benefit, I'm worried about growing my business right? Uh but what I like to say is that this ain't your Mama's whole life policy. It ain't where it's designed a lot of death benefit and no cash value. It's exact opposite. We have a low death benefit and a lot of cash value because we have people literally starting their policy and taking their cash out 30 days later. So these are designed to be very liquid because we want you to be able to put put that money to work and if you don't have a place or don't have a job for it. It's got to sit somewhere so let's sit it inside our policy ready for the next opportunity. I love that. And um and I guess I can mention this to everyone as well like I I we we just set up my policy about a year ago right? And I remember like one of my questions was and how soon can I access the money? And it was very it was very soon like you know it was like you said 30 days and um you know I you know gone through the entire process going in now and it's it's really it's really awesome. Um never knew a policy could be designed like this. You know we didn't either you doing that. Oh man maybe could you also just speak more to because I have mentioned this strategy. Some people and and they are like, oh we don't, you know, we think that you know not really good to do that. We just want to stick with like like you mentioned earlier the low cost, you know index funds and investing in that. Um you know, you could probably get a better return, doing that and all these all these things. And for me, when I when I first was getting started, those are a lot of the same things that I was saying too. And so could you help like coach around that? Because it is because when I first heard about this and I read the book, I was like this sounds awesome. You know, but I'm more of a researcher analytical guy. So I went to a lot and I had uh uh I work with a lot of typical financial planners. I was like why doesn't this work? Or tell me why? And my personal one goes, uh I can get you a much higher rate of return. And so then I went back to the guy who teaching me and no, it was not Cameron um like this this isn't about a rate of return. This isn't an either or we're not saying invest in whatever you want to invest in. Whether it's your business, whether it's low cost mutual funds, high cost mutual funds, um rental properties, whatever we want you to invest in what you know, All right this way you can do both. And I literally I had a client who paid his first year's premium and he was investing. He was a true investor. He was doing his research analyzing companies. Um see you know, um and he's like, you know what, I can earn 10% every year. Why should I put my money in here? And I'm like Why can't you do both? And so what we did is we did the math. We kind of like, Okay, if you he was putting in 20 grand a year, I think my little more. I don't remember. But every year we ran okay if you uh invested $20,000 or and make 10% pay the I. R. S. Here's what you're gonna have. And we kind of ran that all the way until he was 70. Okay then we also ran you know his policy all the way to 70. And to be honest, his investment account was I wanna say half a million more than what he had in the policy. Okay. Again, we're assuming he made 10% every year. Okay. Which there's going to be some bad years. But that's what he was looking at. I'd rather have a half a million dollars more. And so would I. Okay. But we can do both. So then what we did is okay, what if we borrow against your policy and then invest and uh I would say in the first year, first year two he was ahead right because there is a little slower start right when we start a policy you put in a dollar you can't turn turn around and take out the the same dollar. So he was able to buy more in his investment account. But by year three we were able to buy the same amount of investments that he was. And by year 10, because of compounding We were able to buy not $20,000 of investments because of compound growth. We could buy 30,000 of investments. And then I want to say by a year don't quote me on this. But I think by year 20 he's able by 40,000 of investments. So the problem with just like what Kevin was saying that just paying cash is one of the worst things to do because we're breaking that compound interest curve. But because we're borrowing against the policy we're not taking it out that money is continuing to grow. And at the bottom line when we compare do an iBC To compare to an investment account, he had $1 million we're just doing the same thing for our investments. But instead of using a rewards credit card, we're using your policy instead of getting miles, you're going to get more money. And really did we even mention death benefit? We even talked about death benefit, not to mention he didn't need term insurance, Right? Because he had permanent insurance. And instead of that death benefit expiring when he's 65 or 70, what most financial gurus will tell you to do. He had about $2 million. I don't know. He had to have more. I don't remember, I actually get these numbers, but he had permanent death benefit and a lot of people don't realize how important that is. But I mean when you're in your twenties or thirties or forties, you know, big deal, but when you're in your eighties, like cameras talking about, we start thinking about our legacy and that can help us whether that legacy is for the kids or maybe it's for a charity or we can do a lot. We can do a lot of good with this. So when we say whole life, I mean that kind of unfortunately brings some additional myths to it. But we've done the math and in fact we ever have a Youtube, um, a youtube video where we walk you through the math and you know, I will send you a link to that. If you wouldn't mind putting the show notes, we want people, we want people to learn, don't take our word for it, learn about it. Let's kinda let's do the math and we've done the math and running whatever your investment is, whether it's your business, rental property, these low cost, uh mutual funds, you'll have more money at the end of the day, we're using ibc than just using cash. And I think that was the key point for me to was it's not it's not you're just using it as an investment and just keep it there in the policy and it's, you know, 4, 5% a year. But it's what you do after that, it's it's you got that, plus you take a loan to get the policy and then you access that capital which then can be deployed back into the business, which then can be deployed into real estate or whatever you want. So it's it's not just that one thing, right? It's not just the vehicle of whole life insurance, it's like what you're doing that's a stepping stone to doing other things as well, which I think is beautiful. Like, I like, I think that was like the missing point for me in the beginning, when I was like, I don't I don't get it. Well, absolutely. When you, when you talk to somebody right, is when somebody's bringing that kind of objection up is they're chasing returns and they're chasing returns because they've probably been a good student of finance to the financial industry, and that's what everybody is taught to do, but when you actually sit down and you talk to somebody about what they're trying to accomplish what they really want to accomplish at the end of the day, it always comes down to income and if you're chasing returns you're kicking that income stream down the road till 59 a half, 60 years old. And we're having completely different conversations when you're talking about iBc and say, I'm gonna put my money here where I've got control and access to it, and now how am I gonna go create some sort of income stream for me? So you're either chasing returns or you're creating income one or the other. I love it. And maybe we can talk about now is just like what strategies can people do? Like let's say someone's in the trades, they decide to open up a policy and I know like a different time points like they can do different things like but like what what are some strategies that someone could use a policy for to begin to build towards that financial freedom that they're looking for? I'll jump in, I'll give you a story actually give you a second is that uh this is going a little ways back with a client, he was a plumber and at the time he had great plumbing company, very successful business, but uh he reached out to me and he's like, can you wanna sit down, I want to talk about, you know, some financial options for me this and that it comes in essentially. He says, hey, what's the, what's the great stock tip? Right? And I'm like, what's going out? That's not what we're doing here, right? I'm like, you know, like let's talk about your business, let's talk about opportunities that we can find in that and don't hold me to these numbers, right? But what it ended up coming down to, right is the guy had, you know, maybe 100,000 that he was looking to put somewhere, do something with. And so we started talking and really what we came down to was, hey, let's go buy a truck, maybe two more trucks and let's go hire a couple guys to drive those trucks, right? And to go put that money in service. And what we came up with was that guy was to put out $100,000 in the form of buying equipment and vehicles and putting somebody out there that would create, you know, like $200,000 of ongoing revenue every year. And so completely different conversation. But a great example of, again, that's kind of what we do is we're gonna put some guardrails up and we're gonna say, hey, listen, let's focus, let's look at your business and see you invest in what you know, right? Which is gonna be the business that you built from day one are at another story. Uh We met with a client. And one thing we always meet, well first thing we ask people are what are your goals right? Because kind of we value if you're gonna work for work with us we need to bring value uh to you when we define that is can we help you achieve your goals faster and with more certainty. And one of the goals of this client was I would love it if my wife didn't have to work anymore. So he had he had a cabin that he had used kind of as a vacation home and he started to rent that out on Airbnb. And that started being profitable. And he's like you know what I want to I want I want to buy some more cabins but his money, a lot of his money was stuck in his 401K. He actually took it out, he paid the taxes right? But then he bought these rental properties, those rental properties create tax deductions that he was able to use to offset the income from the four oh one K. I don't want to get on a tangent on taxes. But the bottom line is now that he had control of his money. He bought a toll of 54 more properties. and within six or 7 months, not only was he profitable but he was able to say honey. Yeah his wife you know what you don't have to work anymore. And you know, so she stopped working and and maybe at first glance cash flow was neutral, right? Because they was able to replace her income. Okay. But it's not it's not all about money now. She's there, they have a better quality of life. She's not distressed, she can be more active with the kids. And what had happened. She got active in their short term rental business and ended up growing that even even more so what they've done by having control of their money, not only are they creating more income, but they're having a better lifestyle. And really I think that's what it's all about in our view the money money is just a tool and it could be used as a weapon or as a tool. And if we use it well it can allow us to do to create the lifestyle that we want. Just living living life on on your own terms. And I mean that's that's such a that's a really cool story. Just because it's, you know, people can feel trapped. Um It doesn't feel like there's a way out and to be able to use you know insight information, knowledge and deploy capital effectively to really build out of a situation that is causing you know, a mom to be more distant from our kids than that she really wanted to be. And so it's really like this, this is just like all we're talking about is a vehicle for for really building that life that that people want. Mhm couldn't agree more. And I think one other key thing too, I think to just point out is um you mentioned earlier that there's like a start up phase when it comes to these types of policies. Um I remember when, when we first talked about it, there was like this, this five year period and and I feel like that, I feel like that can be like the most difficult chasm for someone to cross but after they cross that chasm it it's a lot more smooth. Could you, could you speak to that and and some of the things that would happen if someone started a policy, let's say today, Yeah, there's there's lots of designs um when you're designing a policy, I'm going to go to probably the most traditional design is where somebody's just maybe contributing on a monthly basis and kind of monthly annual contributions without anything, one off, no big lump sums, anything like that. So if somebody is doing that, what you need to understand is when you start an insurance policy is there is gonna be a cost of insurance, right? There's no way to get around that. That is part of what we're doing here, that's part of the product, we need it there to be honest to kind of have that umbrella of tax free growth and distributions on the back end and so we have that part of it. And so when you're looking at a properly designed whole life for IBC policy, there is gonna be cost and usually that cost is going to be isolated to probably the first two years. And so when someone is putting together a policy, when I'm sitting across from somebody and we're looking at an illustration is, I'm gonna point out exactly what that cost is and typically the way I'll do it, john is, I'll say, hey, here's our cost in year one, right? Here's how much money goes in. Here's how much money we have access to, here's our cost. I'll go right down the next year. Here's how much money we put in, here's how much money we have available, here's our cost. And what somebody sees pretty quickly is the cost actually diminishes or it gets lower rather quickly and by year three, certainly by year four, The way that a community is, there's really no cost. You put a dollar in that policy, you've got 100% of what you're putting in there showing up as cash value. So that slow start is usually isolated to the first two years. And this is what I tell everybody, I will stand up here and talk to them blue in the face all day long about how great IBC is. But I'm also going to point out kind of that slow start, what I would say is probably the downside to it. And if somebody can't get past that downside, right? As as small as we try to get it, then infinite banking's not for them and we'll lay that out to him, right? And so if we're looking at planning, you know, 5, 10, 15 years down the road, infinite banking is going to be a great fit. But if somebody's looking at, you know, the best returns in year one year two, then we're not a good fit for him. You know, I related to kind of starting a business. Yeah, right. I'm sure a lot of, a lot of your listeners are starting a business and you know what I guarantee you they didn't make, they didn't make all their money back in the first year or two, maybe even your five. It might have taken a while to build it up. And so if you're short term focused, iBC is not for you and kind of what I I think I B. C. Is for everybody, but not everybody is for iBC. You have to have. That's that's right because that's a good one, you know, but 45 minutes. Thanks. But you know what, we just like cameras, there's pros and cons of doing everything and infinite banking is no exception and we're not just here, we're going to tell you the great things about IBC, but we're also going to tell you the things that maybe aren't so great because we want people to understand that going in the last thing we want is a client to come, you know, after they started policy. Hey, I didn't know about this or this or we want to be very transparent and be open. And uh, if I bcs for you, we want you to do it and if it's not for you, we don't want you to do it. So we're going to explain the pros and the cons and I could also be attested to that, you guys both remember when I, when I, when I first reached out, I watched basically all the videos on your Youtube channel, I came with a jillion questions and um, Cameron was so very patient with me. I had a lot of questions and um, yeah, I really experienced like you're not just saying like I experienced your educational approach and taking the time to walk me through how it works, my concerns and I think that was huge because it was something I didn't understand. And then by the time we were done speaking about, I had a good framework of how it all worked together and so I just want to say like, you know, thank you guys for being who you are and how you educate. I think it's, it's something that is much needed and it's something that you guys are providing. So thank you. Yeah, thank you. I appreciate that, you know, I was like, like Cameron said he could talk till he's blue in the face and yes, he can. I've seen it and it's not a good look on him. But we're very passionate about this and we love teaching it. I I'm a recovering C. P. A. I'm not a salesman, you know, but I've done the math, I've done the research in here and I mean this is a great strategy for people who are open to it. I love it. And just before we transition because I did want to talk, you talked about psychology and how it someone's money psychology and how they think really does play a big role and having this be successful for them and also just being an investor. But before we go into that, um just wanna tie the tie the bow on the iBC concept, is there anything else you want to make sure to cover in terms of like how it works or maybe some concerns people typically have or or anything from, from that? Yeah. Yeah. I do want to, I would add that for better or worse is um when I approached infinite banking is I didn't listen to a lot of the noise, right? And so what I would say is that if somebody's going to kind of take a look at infinite banking is be really um cognizant of fact versus opinion and who you're talking to or where you're doing your research online or whatever it is is because if you separate the opinions and kind of kick those to the side because everybody's got one of those and you focus solely on the facts and do your own research on how the policy actually works. Great tool, great tool. But there is a lot of noise out there for somebody that's going to get started. 2nd thing I'd add is even for us when we're talking to somebody and we're communicating how infinite banking works is, there's kind of two parts to it. There's like the scene part or you can show somebody an illustration and then there's the unseen part, right? The intangibles of the income and everything else we've created outside of that and to model that is really difficult because people, some people go really fast. Some people go slow, right based upon kind of their skill set and where they are. And so um what, when you look at an illustration, you're looking at like worst case scenario to be honest. Right? And that's what one thing that's often overlooked is people looking illustration. And well that's, you know, that's okay. Right. Well listen, you're missing the whole other half of what we could be doing with this and that's why it's important again, to have a mentor have somebody that can point out some ideas and identify your skill set and say, hey, I think this might be a really good fit for you. Let's look into these strategies of creating income, you know, in one resource for that. Again, we want people to get educated, read becoming your own banker, do your own research and we've compiled some in our online course When you talk about the seen and the unseen autumn, my favorite video series is one is we compare how much income you put into a policy, how much income somebody could get in retirement. But now that might look good at first glance. But um, compared to what right, if something is good or bad, you can't truly say that unless you're comparing to something else. Right? And so a lot of people will compare a whole life policy with an investment account, which they're very two different vehicles. I don't think it's a fair comparison, but, and I can see why people do because it's typically the same dollar that they're not, you know, is where were they going to put it? Well in one of the videos, we did the math on how much, what rate of return would you have to have every year to produce the same cash flow in retirement from the policy and I'm not going to give that number away, but they're gonna have to watch the video. But that makes it sounds to me a good place to store the money. And that's like what Cameron scene is the scene, this is a policy or this is if you do nothing. But then we expand it. Well what if we leverage against that and we buy an asset and we use that cash flow to pay the policy loan and one asset we typically use a lot is real estate and like we even said, well what if we bought a rental property through the policy and use that cash flow to pay the policy back. And when the policy is paid back now we have a cash loan asset and like Cameron said, we didn't borrow from, we didn't take the money from our policy, We took it against our policy. So we have that same cash value that we would have had. But now not only do we have a cash flowing asset, but there's equity inside that asset as well. And that's that, that's the unseen. So when people are badmouthing whole life or iBC, they're talking about the scene, but I guarantee you if we add the unseen, this will be any strategy. And one mistake I made when I was first diving into it was paying too much attention to, you know, people commenting on, on instagram and on facebook and on youtube videos and I realized that these are just a lot of bystanders and a lot of haters who really don't, you know, have not really built in significant wealth. And so I'd say like if anyone's really looking into things like really be careful who you listen to, right? And there's some people who are really charismatic, but they don't really know what's really going on. So really be careful the mentors that you select and the sources that you read because it can take you off track and you know, you could be talking to someone very knowledgeable, then you read a few comments on how they know better and then you completely thrown off track. So be careful. You know, I think you made a very good point is a lot of time these people making these comments are broke as a joke, right? They don't have that wealth. I mean really would they'd be sitting on is a wealthy person to be sitting on youtube making, you know, nasty comments. You know, all we're doing. If you look at, you know, there's a great article uh, that was produced a couple of years ago talking about how the wealthy are not paying taxes and they talked about Elon musk where he has this stock that he's not, if you were to sell it and use the money, he'd pay taxes. But if he borrows against it, he takes that money tax free. And that in essence what we're doing. I mean we just don't have the stock, we're just different ask that we're using is, is a whole life policy. And I looked real quick. So just for the, for the stocks to like, you can only borrow, I think like it's up to 40 to 50% right? You can't get the full value of that stock to. And so I think, you know, someone could try to do, uh, I guess a line of credit, I don't know the exact terminology, but the line of credit on the stock, but you're not going to get the full amount. But with the policy you get, I think you can get a lot more out of it than just you know, whatever percent well. And that's a great point. Why will literally we You can borrow 100%. We wouldn't recommend it. But you could borrow 100% of your cash value. But then if you have that same amount of money and investment account, they're only loan you 40. Like why is that? I mean there's God that that means there's more risk that thing could lose. I mean, and so borrowing against maybe a 401K loan people will do or um against your stocks or a heloc all, all of those are great. You know, and it's very similar to IBM. The difference is, what assets are we borrowing against and because of the guarantees and what any of cash of your policy and we're talking a product that's literally been around over 200 years. Pretty good track record. Right? And that that can make a great foundation for you to borrow against. And you have that foundation. So when there is a difficulty or a crash or a correction, you're gonna be in a position to take advantage of it. You're not gonna get that phone call from your broker, you're you got a margin call. So now not only did your stocks go down, but because the margin call, you have to sell it at the lowest point, which is just making those returns even worse, john that, that article that you mentioned is from Pro Repubblica and what it talks about is it highlights Elon musk. It talks about Bezoza talks about all these very wealthy individuals that have built a ton of equity inside businesses or real estate holdings and the way that they're tapping into that is through borrowing and they work on lines of credit essentially. Right? And so that same idea is applicable just on a personal much smaller level, which is what we're doing here. So I have that article, I'm happy to send it to put in the, the Yeah, absolutely perfect, awesome. So I guess with that um I think we're coming up on the hour, I'd, I'd love to just as we're pushing to the close, maybe just talk some money psychology and it could be around ibc, it could just be in general, like I, I've said in previous shows how, I mean really it's, it's a mindset game, right? You know, it's like keeping yourself in check and you know when to buy, when to sell. Um also a lot of childhood beliefs can, can like be impacting how we make money, can cap us at a certain level, speak to a few of those, like maybe beliefs that you guys have to work through yourselves or help clients work through in order to break through to that next level because it really is like a law of the lid of our own mindset which which blocks us, you know, a little store, a great book that I really got a lot out of was called this Oh yeah, that was a good one. was this uh secrets of the millionaire mind? And what he talked about is just like you mentioned mentally, we have this comfort level of where our income, where our income could be and we start making more money than that were uncomfortable and we end up making decisions to kind of bring us down. And that hit home to me because I remember when I was uh right out of college, I didn't grow up with a lot of money, so when I finally started making some, it felt a little weird and so you know what I did, I went out and bought a car, okay, so now my income is covered, my net income is kinda, I felt more comfortable and it took me a while to kind of be able to break that mindset and how do we get, how do we get through that, that's where it is by having a mentor or a group of people with a similar mindset and those are gonna be gonna be the people that will help you grow. We always have and a lot of times it's family members, but we have these distracters or people who are very negative and they don't understand, or they indirectly, maybe they don't want you to succeed, but we got to make sure that we're filling our mind with truth and things that are going to help us move forward and not help us go backwards. But john, what I would say is the first thought that came to my mind is I grew up in north Idaho, um, post falls, tiny little town, we didn't have any money, right? Nobody in town had any money, right? So the wealthiest, quote unquote, wealthiest guy that I knew was a physical therapist, right? And he has a family friend. Yeah. And and we drive by his building, right? He had his name on the building, you know, every day when I was a little kid, he was right there on Main Street and it was, it was that vision of success is what drove me and that's why I ended up in Las Vegas. I didn't put that in my story, but my original plan, right, when I was going to school was become physical therapist, because that was the most successful person that I knew. And so that's what brought me to Las Vegas and all that stuff and then, right, so getting out of that was probably one of the biggest best things that ever happened to me was making my world a little bit bigger, Getting exposed to different things and um you know, just getting out of that, that small box that you're in and making it bigger and seeing opportunities and then Anthony said the word distracters man, right? Some of the most successful people that you're gonna ever meet, don't get distracted, they don't get distracted by what people say and they don't get distracted by shiny coins, right, Anthony certainly say this 100 times, but a lot of times, right, there's gonna be something that is the latest and greatest thing that's gonna come up and it's gonna last for six months, maybe a year or two years and then it's gonna fade away, right? And then it's gonna be the next thing, the guy that's going to be successful is the one that kept his head down, right, kept churning out, working on that business, working on that business, nothing happens overnight, But then one day, right, it's gonna take off, everything is going to fall into place and then he's gonna go and everybody's gonna be like, oh man, look that guy made it, he just spent 10 years right, just toiling in the background working exactly. So as far as distractions and just having a mindset man, find a niche, find something, get really, really good at it and don't let anything distract, you don't get distracted by shiny coins, I love it and before we close out, I know you guys mentioned, you have a course as well. Could you speak to like what's in the platform and you know how people can get access to it because it sounds like it's a very powerful educational resource for folks. Yeah, thanks for the introduction is uh, I mean that's what it is. When you get into the courses, you're gonna see that's not sales e by any means whatsoever. It's a bunch of videos, uh Anthony's video that he referenced earlier that he said was his favorite. It's in there. The reason that it's his favorite is when you guys see it is he's the only one in it. So I did it on his own. So I'm not in there exactly. But we're gonna give you guys, right, john is a thank you for having us on is we're going to give the listeners free access to that course. Typically, uh we're charging $500 for access to get in there and kind of look around and get educated on this process. But um we're happy to give it to your listeners. It's just kind of a thank you write for sticking with us for an hour is if they go to infinite wealth consultants dot com backslash Pollyanna. That's going to take them to a landing page. Right? We will ask for an email if you guys want to give that to us and we'll give you access and once you get in the course, All education based, a whole bunch of videos that's gonna give you a good overview, a good foundation of infinite banking and then like Anthony said is we have a bunch of videos that's gonna look and kind of expand on the unseen right? Hey what if we go use this for real estate? What if we go use this for you know, investing back in our business and we'll do some of those numbers for you. What's also going to be in, there are ways to create passive income, whether it's rental properties or buying A. T. M. Machines flipping raw land short term rentals. A lot of things maybe people have never even heard of but we're gonna have some introductions in there and we're in the process of redesigning our course which will be adding a lot more to it. So whoever is already in the course will be grandfathered into the new one. So check it out. We're not selling, we're not gonna call you watch some of those videos. There's a section called The Fast Track which will give you a good foundation of why we use life insurance and how infinite banking works. And if that's interesting to you then there'll be a link in there to get on a call with us 15 to 30 minutes. Talk about your goals. Kind of see if we're a good fit and then we can talk about the appropriate next step Guys think that's so generous of you. And and again for anyone who's listening, like get in there. It's, it's free information. It's typically $500, to get in and you always get an advantage by learning and getting educated with, with correct principles and so there's really not a downside to you aside from you spending the time. Um but if it's, you know, this sounds like a vehicle that you could use to, you know, springboard yourself towards further the future. Like as for me, like I think it would be something for you to check out. So with that, um any parting words guys, as we, as we wrap things up, um any advice or thoughts or things as we close, I would just say that figure out your goals. I mean, and if they are financial freedom, right? Building passive income more than your monthly expenses, are you putting your money that's gonna help that is going to help you achieve those goals? And that's one of the biggest things we see people want financial freedom, but they're not putting their dollars in places that are going to help them achieve it and don't bad mouth cat in the hat. Okay, great book, john, I just wrap it up there and say thanks man. Really appreciate you giving us the opportunity to come on and yeah, absolutely. Thank you awesome. Thanks guys and thank you for watching, We'll check you out or we'll catch you on the next episode. Alright, take everyone. Thank you for joining us for the H VAC Financial Freedom podcast. Follow us on Stream Yard Apple podcast, Spotify, amazon music and check out our main website, www. Dot h. Vac financial freedom dot com, to find out how you can also achieve financial freedom.

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