A business owner of a plumbing or HVAC company finds it challenging yet necessary to get their target customer groups’ attention online. However, advertising on Facebook makes this easier by learning who they are, and improving conversion rate with ads; turning viewers into paying customers. With 2.85 billion monthly active users as of the first quarter of 2021, small businesses have plenty of opportunities to promote brand awareness through this social media platform. https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ Facebook ads are an excellent way to promote products and services by putting your products and services right in front of the people who are looking for them (or even might be subliminally thinking about them). The following guide will help you make and understand Facebook business ads for your HVAC & Plumbing business, boosting your advertising efforts!
Everyone needs Facebook Advertising
Facebook ads are an incredible tool that can be used by business owners to promote their product or service. They allow the user to advertise towards specific audiences based on interests and keywords rather than broadcasting advertisements at everyone who uses Facebook. Facebook keeps its rates relatively low, which encourages businesses to experiment with targeted ads without incurring high expenses. This helps business owners ascertain what works and what doesn’t without incurring high expenses, as Facebook ensures to keep the costs relatively low.
Your Guide to Creating a Facebook Lead Generation Advertisement
Lead ads are the best Facebook advertisements. Period. Not only do they encourage potential customers to take some form of action, such as scheduling an appointment, but lead ads also request information about a person from them. With the information that customers provide, your company will have valuable insights about people who are part of a targeted audience and are most likely to be converted into your HVAC and plumbing leads. Learn how to make a Facebook lead ad below.
Step 1: Create a Facebook Business Page
For a Facebook page to actually attract visitors, it is really important that you set up an attractive page for your HVAC or Plumbing Business. Once you have created the page, fill out the relevant information about your business such as business name, address, contact information. After you are done with sorting the preliminaries, hit the “Promote” button at the top of the page. You will be moved on to a different window which will ask you to set the goals for promoting your business; whether you want to boost a post or get more calls for your company. From there, select “Get More Leads.”
Step 2: Create a Contact Form
After you complete those fields, you can select the type of customer information you want to collect, like their phone number, email address, and additional contact information. You can also add questions for potential customers to answer or ask if they have an idea they would like to share. By selecting “Get More Leads,” you will be moved to a screen with a contact form. Customize the text to add a headline and description of what users gain by completing the form. Customized input is an excellent opportunity for businesses to remind users of the benefits they receive from filling out a form on Facebook’s website, which has become one of their most important marketing tools in today’s digital age.
Step 3: Design the Promotion
Promoting your brand on Facebook is a bit of an art. As you create the lead ad, it’s important to consider its appearance and design so that people will want to follow through with reading more about what you have going on. During this stage, you will be adding a headline, description, primary text for your ad, an image, or a video. Another optimization technique is to add a call-to-action by clicking on the “Button Label” and picking an option from a drop-down menu. The first rule of catchy advertising is to keep it simple. You need an image or video that will grab attention, a headline, description, and a CTA button people can’t resist. Make sure you have some kind of special offer, so your audience knows that it will get something out if sharing their information with you!
Step 4: Determine The Target Audience of Your Ad
Facebook has its existing audiences but you can also create a custom audience when you want to be more specific in your targeting based on certain demographic, geographic or interest groups.
Step 5: Do The Final Touches
When you have everything set up, pick your budget, and determine how many days the promotion will run. The site spreads out your total amount of money across that timeframe for use on ads during this period.
Facebook Marketing Hacks
Building a Content Strategy Based on Your Offering and Branding
Small business owners can implement a basic marketing strategy to drive conversion rates online by developing lead promotions on Facebook. The success of the campaign relies on quality content and most small business owners aren’t proficient in creating top-tier content, but no one has to be an expert to do so! Examples of content include a blog post, social media post, video report or podcast. They provide valuable information about the brand and contain details through FAQ pages on their website such as About Us page and testimonials from clients. When a person reads or views an article and learns about the brand, they will see a call-to-action message. The better the content is, higher their inclination to contact your business or make a purchase. One effective way to maximize content marketing is by creating multiple Facebook campaigns with varying goals and audiences. Having a calendar that specifies the days on which each ad will be promoted ensures your page always has an ongoing flow of new ads and content.
Determine Your Ideal Audience
If a post or promotion receives a respectable amount of likes and comments but struggles with conversions, the lead ad probably doesn’t target the right audience. In the end, it’s ad revenue that indicates a successful conversion. As an entrepreneur, it is important to understand which customers you want to reach and how best your advertisement can be tailored towards them. Facebook advertising provides a targeted promotional approach that will speak directly to the customer groups we wish to sell our services to by understanding their demographics, interests etc.
Improve Your Leads Using Facebook Ads
Promoting your business on Facebook doesn’t have to be difficult. You can use an effective tool for conversions from social media with ease, but it takes time and effort before you master the best practices of promoting a product or service through Facebook advertising. Gaining online visibility and increasing customer conversations is no easy task, but our team of marketers are experts in helping plumbing and HVAC businesses succeed. We’d love to help you today by reaching out on this page!