HVAC Google AdWords

Want to optimize your Google Ads campaign and boost your HVAC company’s conversion rates? Contact Polianna today at 703-997-4123 for a consultation.

You want to get the best results possible from your Google Ads campaigns if you own an HVAC company. A well-managed Google Ads campaign is an effective way to market your HVAC business and successfully generate leads that convert to sales.

Polianna understands the importance of well-crafted Google Ads campaigns to your Google search ranking and traffic conversion rates. Utilizing Google AdWords, our HVAC contractors build successful ad campaigns, setting up conversion tracking and targeting leads from the beginning.

Conversion Tracking

The purpose of ad campaigns is to generate leads, and since your HVAC company relies on those leads to generate business, it’s essential to track all of them. Leads include any action that reaches out to your business, including:

  • Phone calls
  • Emails
  • Contact form submissions
  • Live chats
  • Confirmations of online scheduling

Conversion tracking in Google Ads collects as much data as possible using conversion actions. For example, the “website” option allows monitoring website form submissions and other conversion points that rely on page views.


There are many aspects to targeting within a Google Ads account. One of the most important is keyword targeting. Keyword research and targeting is the key to a successful Google Ads campaign.

When you advertise your HVAC company with Google AdWords, you use keywords to generate clicks to your PPC ad.

Our Google AdWords HVAC contractors pick relevant keywords that focus your ad campaigns, increase your conversion, and lower click costs.

Other important aspects of targeting for an HVAC company’s ad campaigns include:

  • Location targeting and exclusions
  • Audience targeting

Using audience targeting is the key to getting the most out of your ad campaigns. Through audience targeting, we identify users who have landed on your website. This helps us strategically position ads to reach those people, remarketing the site to them.

Our Google AdWords HVAC contractors at Polianna are ready to help you get the most out of your ad campaigns and generate the most convertible leads for your HVAC business. For more information, call us today at 703-997-4123​.

How Our Long-Term Partners Get Results

Since 2016, we’ve focused on helping our partners dominate Google search. Click through our videos and explore our series of case studies to see how we’ve impacted our partners.

new testimonials homepage #1

“Not too many companies go from 1 million to 10 million in 3 years. That’s some SERIOUS growth. 10 to 15 million this year, and you guys are a big part of that.”

Dan McCarthy & Jim Workman

Owners of DM Select Services


Page One Rankings
on Google


Phone Calls Generated
in Past 4 Months

Learn how DM Select Services acquired Page One rankings in Google for both Organic Search and Local Maps across its 13 locations.


"One of the reasons we were able to grow and expand was through the power of SEO. Highly recommending John and his crew at Polianna!"

Dr. Robert Woelkers

Co-Owner of Haymarket Physical Therapy


Organic Keywords
Ranked on Google


Gained Massive Organic
Search Visibility

Learn how Haymarket PT ranked #1 in Google Organic and Google Maps in all three locations!

What Our Happy Customers Have Said

"I would say, we've gone from non-existent to where we are today. Seeing big numbers makes us more of a relevant business in our community."

Dr. Sean Eschenbach

Owner of Eschenbach Dental

"The communication between us was excellent! I'm thankful we were able to find Polianna and work with them to redesign our website."

Terrence Dowd Sr.

President of Dowd Heat & Air

"The website layout looks great! As always, you guys have done a great job. We appreciate all the time and hard work that you have put in for us."

Bryan Cooper

President of Charlotte's Web Enrichment Center

Get Our Free ROI Calculator

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